Outdoor AR: Who Wants to Come Out to Play?

Date
Wed June 5th 2019, 6:00 - 8:30pm
Event Sponsor
US-Asia Technology Management center
Location
Cubberley Auditorium, Education Building, 485 Lasuen Mall Stanford, CA 94305
Outdoor AR: Who Wants to Come Out to Play?
Speaker:

Augmented Reality (AR) has been one of the hottest and most-discussed technologies over the last decade. When executed well, AR adds contextual information and deepens people’s understanding of “reality” by overlaying 3D/2D computer graphics onto videos and display screens. Many experts are predicting an AR boom in the next 5 years over a wide range of applications, including entertainment, education, manufacturing, healthcare, retail, and travel, among others.

Of these many potential uses, outdoor AR is an emerging sector that opens up new possibilities for location-based services. Adding a new digital layer on top of the existing world, outdoor AR will forever change the way we interact with information and open up new ways to transform our surrounding environment. The only limits are our imagination.

While the potential for outdoor AR is huge, it requires new infrastructure. Both startups and big corporations are racing to develop new mapping techniques to position graphics in the real world. Some players are betting on generating content through crowdsourcing, while others still prefer a “walled garden” approach to retain full control over data.

  • Which approach is going to be the most competitive in the long term?
  • What will it take to witness the power of AR at scale?
  • What precautions need to be taken to address privacy concerns?

Join us on June 5 to find out.

Moderator

Avi Bar-Zeev, Designer and Architect, Reality Prime

 Panelists

Matt Miesnieks, CEO and Co-Founder, 6D.ai

Rachel Inman, Staff UX Designer - Google Maps AR, Google

Peter Rojas, Founding Partner, Betaworks Ventures

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Stanford ID holders, please email briana.burrows [at] stanford.edu (briana[dot]burrows[at]stanford[dot]edu) for a FREE TICKET by 12:00 PM on Thursday, May 30th.  Limited seating - first come, first served.

If you are not a Stanford ID holder, please use AP2019 for 20% off in person tickets, and 50% off live stream.

Ticket Includes Food and Drink

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Organized by VLAB in cooperation with the US-Asia Technology Management Center

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