Research Presentations (4 of 5) - Deshpande, Masuda, Shi
RSVP Required by 5PM May 29
In this session of the Shorenstein APARC Corporate Affiliate Visiting Fellows Research Presentations, the following will be presented: Sanat Deshpande, "Best Practices in Pharmaceutical Supply Chain Management" The pharmaceutical supply chain is very complex and highly responsible to ensure that the right drug reaches the right person at the right time in the right condition to meet the medical needs to fight against disease. Anything less than 100% service level is unacceptable. The pharmaceutical industry is facing a series of challenges such as counterfeiting and cold chain management. In addition to these challenges, developed countries like the United States are also dealing with the patent cliff and healthcare reforms. There is a growing oversight by the regulatory authorities across the world to ensure patient safety when it comes to pharmaceuticals. In his presentation, Deshpande will discuss the growth of the pharmaceutical industry focusing on the challenges faced by the supply chain and key areas where companies can improve for the future. Ryo Masuda, "What Can the Cable TV Industry Learn from the Strengths of Over-The-Top Providers" One of the biggest concerns for the cable TV (CATV) industry in the United States has been the competition with Over-the-Top providers (OTT). OTT providers like Netflix and Hulu have been successful in penetrating its service in recent years by providing customers with TV content over the internet for a cheaper monthly flat rate. Masuda has analyzed the current fundamental differences in service strategies of CATV and OTT providers and their customer behavior. In his research presentation, Masuda tries to answer the question – “Can the CATV industry really compete with OTT providers and what can we learn from those strengths to develop services in the future?” Wei Shi, "A Comparison Between the U.S. and China's Credit Card Markets - The Englightenment to the Development of ICBC's Credit Card Business"Based on a statement of the basic information of China’s credit card market development and a comparison to that of the United States, Shi has researched the main problems that China’s credit card industry currently faces. He has focused especially on the case for the Industrial and Commercial Bank of China (ICBC) by studying market conditions, credit environment, management risks, and regulatory policy, as well as the reasons and causes of these conditions. Based on his findings, Shi proposes suggested solutions that will help to further develop the credit card business at ICBC.