From Tokyo to Shanghai to Delhi: Developing Asia-Wide Technology Business Perspectives

Ray Tsuchiyama, Former Head of Emerging Markets for Nuance Communications; former Japan-based executive with Analog Devices, Tegic Communications, and AOL/Time Warner

Ray Tsuchiyama, currently an Advisor and Consultant on Innovation, Branding, and Sales Strategies, is the Former Head of Emerging Markets for Nuance Communications. In Tokyo since 1991 as Head of the Asia Office of the Massachusetts Institute of Technology, Ray Tsuchiyama then joined the mobile industry revolution, working first with Analog Devices (chipsets) and then with Tegic Communications, a Seattle start-up. He launched Tegic's Japan office, selling T9 predictive text-input software to leading Japanese handset makers, such as NEC, Panasonic, and Sharp. After AOL acquired Tegic, Ray expanded operations to Greater China (TCL, HTC, Acer), India (joint programs with Airtel, Tata, Reliance), Southeast Asia (Thailand, Philippines), and Brazil.

Over the last decade T9 has been embedded and shipped in more than 4 billion phones and has become a global brand among consumers. Based on mobile consumer adoption success -- an issue bedeviling many mobile apps -- the GSM Association awarded a Mobile Global Award (Barcelona 2009) in recognition of Airtel-T9 India Vernacular Messaging Campaigns (Category: Best Use of Mobile for Social and Economic development).

Ray has published extensively, including early histories of wireless in Japan and the People's Republic of China and articles on start-up business sectors and vernacular mobile messaging in India (The Hindu). He has been quoted for business and technology articles in the New York Times, Financial Times, China Daily, Nikkei Kogyo Shimbun, and Bangkok Post.

In this session at Stanford, Ray addresses the issues, problems and delights of working across regions and cultures of varying technology maturity (from Japan's i-mode to India's Circle C semi-rural mobile uptake): developing strategies, hiring the "right" staff, and working with Carriers, OEMs, and consumers (developing the right "mix" of consumer adoption tools).

Thursday, November 05, 2009 | 4:15 pm — 5:30 pm
Skilling Auditorium, Stanford University

U.S.-Asia Technology Management Center